Innovative Directions was established as a manufacturer’s representative group in Hercules, CA in 1996 and moved to its current office in Pinole, CA in 2001.  The company has a strong background in both biological and chemical sciences as well as marketing and sales. 

Our primary goal is to enable and support smaller manufacturers, both foreign and domestic, in introducing their products into the Biotechnology and Pharmaceutical markets on the West Coast of the US. 

We have grown steadily adding new partners and employees so that we can now offer a comprehensive and complimentary line of products supported by a knowledgeable and helpful sales and service group.

We look forward to hearing from you and possibly working with you on a future project.


Innovative Directions
P.O. Box 613
Pinole, CA  94564
T:  510-799-6105
F:  510-799-9681
www.dianovainc.com

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